Hallmark Gold Crown

Business Opportunities

You can gain all the benefits of being a part of the Hallmark Gold Crown network by installing a Gold Crown Store-in-a Store within your existing specialty store environment. This concept gives you access to the full assortment of products for Gold Crown stores and we’ll work with you to place the mix that will appeal most to your shoppers.

Hallmark Gold Crown Store-in-a-Store departments have been successful in the following store formats:

  • Gift Stores
  • Independent Pharmacies
  • Hardware stores
  • Florists
  • And more!

Click here to see the Store-in-a-Store overview brochure.

Watch this video of the successful opening of a new Hallmark Store-in-a-Store in Ohio:



To install a Gold Crown Store-in-a-Store, you must have at least 120 linear feet for the department (approximately 400-500 square feet). We have flexible-sized solutions tailored to meet your needs, and our store planning team works closely with you to plan the department.

Hallmark Gold Crown store placement, including Store-in-a-Store, is strategic based on location, demographics, existing distribution with a special emphasis on the number of preferred Hallmark households in your area. Our trained regional managers visit all potential locations to validate the concept will work and all new locations must meet with Hallmark’s approval.

In addition, minimum net worth and asset requirements must be met. You must provide business and personal financial information to a Hallmark Financial Analyst who will work with you throughout the process.

Financial Investment

While the cost varies greatly based on the size of the store-in-a-store, the initial costs can range from $15,000 to $30,000 to install a new Hallmark Gold Crown Store-in-a-Store department. This initial funding goes towards the purchase of fixtures, product inventory, potential leasehold improvements, retail equipment/technology and more.