Hallmark Gold Crown

Business Opportunities

Hallmark Gold Crown stores make up one of the nation’s longest-lived network of specialty retail stores with a focus on helping consumers connect, celebrate and commemorate all of life’s special occasions. The stores are known for their breadth of selection and personalized customer service. They carry the widest selection of Hallmark greeting cards, stationery, gifts and gift wrap, as well as products for decorating and entertaining, personal accessories, baby and kids’ gifts, and gourmet food and candy.

Most Hallmark Gold Crown stores are independently owned and operated. They are not franchises, operating instead under licensing agreements to use the Hallmark Gold Crown name and carry Hallmark products.


Whether buying a new store or purchasing an existing store, Hallmark’s criteria of ownership are the same:

  • Minimum net worth and asset requirements must be met. You must provide business and personal financial information to a Hallmark Financial Analyst who will work with you throughout the process.
  • Experience with sales management, marketing and retail experience is beneficial. Retail is a rewarding but challenge business. Previous retail and marketing experience is key when opening a new or buying an existing Hallmark Gold Crown store.

Financial Investment

While the cost varies greatly based on the size of the store and its location, the initial costs can range from $200,000 to $420,000 to open a new Gold Crown store (note: additional working capital is also required). This initial funding goes towards the purchase of fixtures, product inventory, potential leasehold improvements, retail equipment/technology and more.